New eReader from Plastic Logic

I saw this super cool announcement in my Daily Lunch email from Publisher’s Lunch today: A company called Plastic Logic is about to unveil a brand new, revolutionary eReader, which will go on sale in early 2009. The details are it will be the same size as a sheet of paper (see pic), is thinner than a pad of paper, and will download content wirelessly much like the Kindle, plus it will have a screen made out of plastic which is more durable than the easily cracked eReader screens we have now.

Here’s a direct link to the Plastic Logic website and their announcement:

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They say it will be competitively priced with other eReaders. Personally, I’m hoping this means they will undercut the Kindle by a decent amount. The larger size of this new eReader seems to be more geared towards those who want to read electronic magazine or news content. I don’t think I want to read a book on an 8.5×11 sized screen. But if they came out with a smaller book eReader that would be cool. OR if their pricing forced the Kindle to lower their prices a bit, that would be nice.

Personally, one reason I don’t have an eReader right now is the price. I want to buy a good one, but some of them are just so dang expensive. I would only use it for reading books, not carrying around other contest or web surfing/email. Because I spend the majority of my time at home. I want an eReader purely to read books.

However, to spend $400 on a gadget to do that is just too much money. I would love to see something in the $99 range someday. That would be worth it to me.

Anyway, what does everyone else think about this new device? Interested?

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